Year: 2009

Posted: October 16, 2009 – 2:00 AM Times Herald-Record More than 200 business and public leaders were in attendance at The Lodge at Rock Hill last week as the Sullivan County Partnership for Economic Development held its 15th Annual Dinner and Celebration. Members presented awards of honor and a new board of directors; officers were … Continue reading “Sullivan County Partnership hosts awards gala”

Focus on Marketing: Internal communication is a key tool for success by Josh Sommers Posted: October 16, 2009 While seeking new customers through marketing and publicity campaigns, companies, large and small, should also develop strategies for good internal communication. Companies that engage their employees with solid internal communication create an atmosphere of “buy-in.” This leads … Continue reading “Focus on Marketing: Internal Communication”

ORANGE COUNTY BUSINESS ACCELERATOR SELECTS FOCUS MEDIA AS AGENCY OF RECORD Goshen advertising and public relations firm to brand and market new business incubator New Windsor, N.Y. – September 29, 2009 – Orange County Business Accelerator (OCBA) Managing Director Michael J. DiTullo today announced the selection of Focus Media, Inc. as the incubator program’s advertising … Continue reading “Orange County Business Accelerator Selects Focus Media”

MONTICELLO-Sullivan County Partnership new Board Chairman Josh Sommers is bullish on the prospect of Native American casinos in the county. “We’re very hopeful because a class three casino coming or Concord developing a couple of thousand jobs, that will be the game changer that will make economic development efforts so much easier,” he said. “We … Continue reading “Partnership chairman optimistic on Sullivan casinos”

ROCK HILL,  October 8   Incoming Sullivan County Partnership for Economic Development Board Chairman Josh Sommers left, and Partnership President Tim McCausland, right, flank 2009 Walter A. Rhulen Award Winner Town of Thompson Supervisor Tony Cellini, and 2009 Distinguished Service Award winner Suzanne Loughlin, at the recent Partnership Annual Meeting.

Have you made a commitment to making new business opportunities? If you go to just two networking events a year, buy some ads in journals and wait for the phone to ring, the answer is no. If you want to grow a business in this challenging economy, you need to create awareness about your company … Continue reading “Mixing tactics is vital in business promotion”

The Orange County Chamber of Commerce’s new advertising and public relations agency is Focus Media. With 2,000 members the Orange Chamber is one of New York’s largest. Dr. John A. D’Ambrosio, Chamber President, said, “In just a few short years Focus Media C.E.O. Josh Sommers has developed one of the region’s premier public relations and … Continue reading “Orange County Chamber of Commerce Chooses Focus Media”

The new Orange County Business Accelerator selected Focus Media for advertising and public relations support. Pictured are OCBA’s Mike DiTullo, M. Wm. Lahey County Legislator, Ed Diana County Executive and Focus’s Tony Morino, Chrissy Lawrence and Kerry Donovan.

General Motors knows it has an image issue. The company has long been embattled with perceptions about reliability when compared to imports, and until recently, has been below the curve on fuel efficiency. The recent bankruptcy headlines haven’t helped, either. When you have a crisis or image issue, the last thing you want to do … Continue reading “GM takes its image issue head-on in new campaign”

One thing is for certain: You can’t be at every networking event or meet all the right people you need to succeed without a little help. But you can leverage social media to meet and stay connected with the right people. In addition to Twitter, Facebook and LinkedIn are the largest social media outlets making … Continue reading “Networking media helps to get your message out”

One thing is for certain: You can’t be at every networking event or meet all the right people you need to succeed without a little help. But you can leverage social media to meet and stay connected with the right people. In addition to Twitter, Facebook and LinkedIn are the largest social media outlets making … Continue reading “Networking Media Helps To Get Your Message Out”

Yes, it seems like the worst is over. Experts say we’re climbing out of the recession and better days are ahead. Although I predicted that companies who kept up their marketing heat during the recession would make the most gains when the economy turned around, here’s a column for those companies that crawled into the … Continue reading “Now’s the perfect time to expand marketing”

No matter who you are, no business has unlimited resources to spend on advertising. That’s why you’ve got to make every dollar count to get noticed. There’s always the one philosophy that some businesses try — at least the ones with deep pockets: throw a bunch of crap on the wall and see what sticks … Continue reading “Make the most of your budget for marketing”

Here’s a dirty little secret: While there are exceptions, most broadcast stations don’t program for the age 55-and-older crowd. The 25-54-years-old demographic is the most lucrative consumer spending group. Thus, it’s understandable that most radio and broadcast TV stations program to that audience so as to be attractive to advertisers seeking that demographic. It’s nothing … Continue reading “Use newspapers, cable to reach 55-plus crowd”

In tough times, many companies make the mistake of curling up into the fetal position rather than marketing hard to survive and position for future growth. As advised on a weekly basis in this column, the companies that keep their commitment to marketing will come out on top when this economy turns around. But during … Continue reading “Incentives can assist in motivating your staff”

All week long I haven’t been able to get the 1950’s song “Lollipop” out of my head thanks to it being featured in Dell’s latest TV campaign promoting the colorful options of the company’s Inspiron laptops. Dell’s TV spot has been on the air since late June for good reason. September’s back-to-school time signals heavy … Continue reading “Wintertime’s right time for plugging allergy relief”

Last September, Republican loyalists, and a lot of folks in the middle, were excited. Sarah Palin had just rocked the Republican Convention. She may have been a surprise pick, but she instantly gave McCain a spring in his step. But that’s before going off script. Palin was solid with a teleprompter when she was rolled … Continue reading “Palin’s media blunders reveal what not to do”